Branding and Consumption

Maslow's hierarchy of needs come into action when it comes to branding. It’s the theory of motivation that states five categories of human needs dictate an individual’s behavior. Branding is a daily thing, and in order to make the new product appealing to buy, organizations should use Maslow’s hierarchy of needs to connect on a personal level with their customers. Starting with the very first needs that are important to humans and then gradually going down the pyramid can help motivate customers to buy the product. Future of branding is personal, people do business with people that they know, trust and like and branding is very crucial when to comes to it. The way an organization brands its products really shows the environment of the brand. Aristotle’s seven causes of human action are also good add on to creating a brand. Chance, Nature, Compulsion, Habit, Reason, Passion, and Desire. Doing it better should not be a goal when creating a brand, it should be doing it different! That’s what will create the difference and the customers will choose the brand that different not better.