Crisis Communications Video + Articles

there are four steps to create a plan during a time of crisis. the first step is thinking of how you would notify your staff/team. second step would be giving information. third step is to give space for questions. and the fourth step is understand what you shouldn't be saying.

Some ways staff can be notified of the situation going on can be through a group chat, email, organizer apps and through meetings that require the whole staff to be there. the staff should know exactly what's going on, so give them the information. allow the staff and the customers to being up questions because in a time of crisis, there can be many rumours going around that would be the best to get cleared up. there should be a communications team in place that allows for whether or not the information being shared is meant to be shared. avoid any promises and the spread of confidential information because that can cause problems in the future. staying silent in a time of a crisis is never the right thing to do, always be ready with a speech or some sort of information to give out to keep the trust of the customers.